I’m a Brand Strategy Director based in Brooklyn, and my primary passion lies in supporting purpose-led brands and NGOs to create more meaning and value for the customers and communities they care about most.
Core Competencies:
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Customized Brand-on-a-Page
Brand Narrative
Positioning
Manifesto Writing
Rebranding / Brand Refresh
Brand Opportunities Assessment
Branded Communications
Brand/Portfolio Architecture
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Brand Guideline Development
Creative Briefs
Creative Direction
Tone of Voice Exploration
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Brainstorming Workshops
Research & Analysis
Evaluation & Screening
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Audit Review
Competitor Analysis
Brand Assessment
Online Surveys
Stakeholder & Expert Interviews
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Qualitative Research Design, Facilitation & Analysis
Psychographic Customer/Persona/Archetype Development
Customer Journey Mapping & Analysis
Ethnographic Research
Focus Groups
Online Diaries
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Trend Analysis
Socio-Political Landscape Review
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Employee Value Proposition
Culture Narrative
Company Values
CSR/ESG Initiatives
Social Impact Strategy
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Brand Vision Workshop Design
Goal-Setting Workshops
Facilitation (in-person & virtual)
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Community Promise Development
Community Values
Community Activations
Past Partners:
Progressive Insurance
Peloton
Topia
TurboTax
HBO Max
BritBox by BBC Studios
HoneyBook
SurveyMonkey
Uber
Uber Eats
Embraer
FOX Sports
DocuSign
Gopuff
College Track
Gemini
Climate Lead
BILL
Born in Bangkok and bred in Brooklyn, I came to brand strategy after completing an M.A. in Design Studies from Parsons, The New School of Design and a stint working as a Peace Corps health educator in sub-Saharan Africa.
For the past 10 years, I have consulted with high-growth tech companies and nonprofits around the world to help their C-suite insert more humanity, clarity, and social responsibility into their organization’s purpose, vision, and values. I’ve had the privilege of working with brands at every stage of growth, shaping their identities, enhancing their cultural relevancy and honing in their strategies to create lasting connections with their target audiences.
When not working, I spend my time buying plane tickets, chasing after my giant dogs—Johnny and Billy—and looking up the best places to eat dim sum.
Case studies available upon request
Selected Writings & Projects
Beyond my passion for branding, research, and social justice, I also love to write. Here, you’ll find some of my published pieces and a few past projects that I’ve been featured in.
The New School
PLOT(S): Journal of Design Studies
The Global Urbanist
Transformative Urbanism: Cairo’s Women-Only Metro Carriages
M.A. Thesis available upon request
Mental Health by Design: Emerging Mobile Technologies, Messaging Based Behavioral Therapies and the Frontiers of Psychopathological Treatment